A Joint Application of Third Degree Price Discrimination and Network Effect on Software Pricing
نویسنده
چکیده
This article proposes a different pricing scheme for software companies targeting customers based on customers’ software efficacy. Normally, software companies optimize prices by charging a higher price on highly effective software users while charging a discount price on less effective software users (Varian’s versioning scheme). The pricing pattern could be reversed if network effect between high and low effective software users is considered.
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تاریخ انتشار 2003